I often lament the transition from desktop to web application development. The web development ecosystem was so inferior to the desktop that we are still trying to catch up with the state of the art 20 years ago. One of the earliest victims of the move to web was performance. In desktop apps the expectation was immediate (maximum of a hundred milliseconds) response times. When the world wide web arrived we were suddenly facing 10-20 second response times. Dark days for user experience. Since the late 90s the web has slowly improved. We are now able to experience near-desktop performance with our web apps. Most of this is due to dramatically improved bandwidth. Another contribution was the move to ajax, web services and single page apps. Rather than making page requests for each transition we are now making very small, efficient data requests. In spite of these improvements I still find teams setting very low expectations for performance (example: "3 second" service ...